Marketer
A trained critical thinker with over twenty years of marketing experience, I've spent much of career partnering with brands to better connect with their customers. With the support of cross-functional teams, and based on solid research and insights, I have crafted holistic solutions for Fortune 500 CPG, retail, entertainment, and telecommunications brands, as well as smaller manufacturing and higher education clients. Having worked at agencies, managed agencies, and having co-owned my own e-commerce apparel companies, I've tackled marketing challenges from a number of difference perspectives.
Featured Roles
-
Led team responsible for omnichannel marketing activation, including retail, digital, direct response, and CRM. Previously, I’d managed creative strategy and campaign development for Fios across all channels including TV, radio, and OOH.
-
A member of the agency’s leadership team while managing team of account managers responsible for the development of branded content, social strategy, and influencer marketing.
How I can help.
-
Strategic Marketing
From collecting inputs, to strategy development, bringing it to market, and analyzing results, I can lead any or all aspects of the strategic planning process.
-
Campaign Development
Whether on owned, earned, or paid channels, from TV to social to email, I can lead creative development for all aspects of the omnichannel journey.
-
Pitch Development
Pitching new business? Trying to sell in a new marketing platform? I can bring fresh outside thinking to the conversation.
-
Content Writing
Need branded content? A webpage? Social posts? I’ll immerse myself in your brand and in your customers’ mindsets to develop effective and engaging content.